FOOT LOCKER OG CAMPAIGN

This campaign for Foot Locker was built around Ramadan, tapping into the brand’s legacy as the OG in the sneaker space.
ImageCREATIVE TRIBE PROJECT
FOOT LOCKER OG CAMPAIGN
RAMADHAN CAMPAIGN
APRIL 2025 / JAKARTA, INDONESIA
@ctribejkt,footlockerid
@ctribejkt
This campaign for Foot Locker was built around Ramadan, tapping into the brand’s legacy as the OG in the sneaker space. The concept, Open Greatness, framed Foot Locker as more than a retailer: a cultural connector helping people step into their highest potential. The key visual metaphor was “starting from the sole,” symbolizing how style and purpose begin from the ground up. We blended premium sneaker shots with community-driven messaging, highlighting Stripers as both stylists and guides. I developed the campaign identity and storytelling tone, ensuring every visual felt rooted in empowerment, energy, and meaningful movement during the holy month.
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